Activewear News

Direct-to-consumer activewear is on the rise in India, driven by demand for performance, affordability, and local design. Indian runners are turning to D2C brands for better value and fit

Indian runners increasingly favor locally designed activewear for comfort, climate suitability, and enhanced performance. Homegrown gear meets the unique needs of India's diverse runners

Reflective running shorts offer enhanced visibility for early morning runners, ensuring safety without compromising on comfort. Ideal for India's low-light urban conditions

Running half-tights are gaining popularity among Indian women runners for their supportive fit, breathability, and adaptability to local weather and terrain. Comfort meets performance in motion

Affordable running gear is driving India's growing fitness movement by making quality performance wear accessible to all. Discover how budget-friendly options empower everyday athletes

Indian activewear brands are gaining traction for their thoughtful design, blending comfort, climate-fit, and innovation to meet the evolving needs of local runners and fitness enthusiasts

Lightweight running t-shirts are increasingly popular in India due to their breathability, quick-dry properties, and comfort in hot, humid climates. Ideal for performance-focused runners

Indian activewear brands are entering smaller cities to meet growing demand for performance-focused fitness wear. Affordable, quality gear is fueling India's expanding fitness culture

Indian runners rely on moisture-wicking tops to stay dry and cool during intense summer workouts. Designed for heat and humidity, these tops enhance comfort and athletic performance