Activewear News

India's booming marathon scene is transforming how endurance runners select their gear. From climate-specific apparel to culturally adapted equipment, Indian runners prioritize gear that performs i...

Marathon runners prioritize apparel designed with climate-specific fabrics to enhance performance and comfort. These specialized materials regulate temperature, wick moisture, and adapt to environm...

Indian marathoners face unique challenges training in extreme heat and humidity. Discover specialized techniques, hydration strategies, and adaptation methods to excel in tropical conditions

India's thriving running community increasingly embraces local brands, creating a symbiotic relationship that supports domestic manufacturing while providing runners with products

Budget-conscious runners across India are finding quality gear at accessible prices, helping fuel the country's rapidly expanding running community and making fitness more inclusive

Women runners increasingly demand functional pockets in their activewear for carrying phones, keys, and essentials. This growing trend pushes brands to innovate storage solutions in leggings, short...

Running apparel in India must adapt to diverse environments, from bustling urban roads to challenging rural trails. Specialized gear addresses varying surfaces, weather conditions, and terrain dema...

Indian runners face unique challenges with scorching heat, monsoon humidity, and varied terrain from urban roads to mountain trails. Specialized running apparel designed for these conditions is ess...

Indian activewear brands are capturing the loyalty of endurance runners by offering locally-manufactured gear designed for the country's diverse climate conditions and running culture