Activewear News

Value-driven activewear is reshaping fitness fashion, offering emerging enthusiasts quality performance gear at accessible prices for a confident, active lifestyle

Runner-designed performance apparel is making its mark in India, offering athletes gear built from firsthand experience. These homegrown brands blend technical innovation with comfort for every stride

Asics is banking on India's fast-growing running culture, targeting health-focused and high-income consumers with premium performance footwear built for serious runners.

India's recreational running boom is transforming the sportswear market, pushing brands to innovate and offer specialized apparel built for performance and comfort.

Mega events like Tata Mumbai Marathon are transforming India's running landscape, inspiring millions, building community spirit, and signaling a powerful nationwide fitness revolution

Indian homegrown brands are crafting moisture-wicking fabrics tailored for local heat and humidity, helping runners stay dry, cool, and performance-ready.

Smart pocket placement in running shorts is now a must-have for urban runners. Discover designs that keep phones, keys, and cards secure without compromising comfort or stride

Budget-friendly activewear is opening doors for new participants in endurance sports. Affordable yet performance-driven gear is making running, cycling, and triathlon more accessible than ever before

Reflective details on running apparel significantly improve visibility during early morning and evening runs, ensuring safety in low-light conditions while helping runners stay confident and seen o...